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Research papers

Traditional VS. new millenium distribution channels

This paper provides attitudinal information collected from mutual fund investors in the United States and Europe regarding various traditional and emerging distribution channels. The author proposes that channels be redefined according to whether...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Marcia Selz
September 1, 1999
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Citation

Selz, M. (1999a, September 01). Traditional VS. new millenium distribution channels. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/traditional-vs-new-millenium-distribution-channels